Hi, I'm Aneka

I'm a Design Researcher at Intuit, where I spend my days understanding the humans behind the tax software — their frustrations, their workarounds, and the moments that make their work meaningful.

My background bridges behavioral science and design. With a master's from the London School of Economics in Behavioural Science and a math degree from UT Austin (hook 'em!), I bring a unique lens — one that's equal parts analytical rigor and creative empathy.

I believe the best products are born from genuine curiosity about people. Whether I'm running ethnographic studies during tax season or designing gamified gut health apps, my north star is always the same: understand deeply, then create thoughtfully.